How to Navigate Your Business When You’re Going Through a Crisis

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To be a successful business person, you can be sure you will have your share of boiled frogs. But only a few businesses are sufficiently prepared to deal with them. A report published in 2012 revealed that 12 percent of businesses did not survive the 2007-08 financial crisis. While the secret lies in averting crises through preparation, sometimes even the best of the organizations are caught off guard. How you manage the situation is the line between becoming greater and falling off the grid. Whatever your response and course of action, refuse to quit. The adage about winners never quitting remains purely true at every season of life.

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